For the 2026 Arkansas Derby at Oaklawn Racing Casino Resort, I created a commemorative brand identity honoring both the race’s storied legacy and America’s 250th anniversary.
As one of the most historic and iconic events in American horse racing, the Arkansas Derby called for a mark that felt both timeless and celebratory. Having had the privilege of designing for the Derby three times during my tenure at Oaklawn, this project represents a continued evolution of the brand. Balancing heritage, impact, and contemporary execution across all touch-points.
Arkansas Derby 2026