Oaklawn Marketing

As a Graphic Designer at Oaklawn, I create integrated marketing solutions that support one of Arkansas' premier entertainment and hospitality destinations. The following work represents a selection of campaigns, promotions, and brand experiences created throughout my time at Oaklawn.

TASK & RESULTS
The launch of the Oaklawn Rewards app represented a significant milestone in enhancing Oaklawn's loyalty program. The objective was to introduce the new mobile app through a cohesive marketing campaign that encouraged both existing rewards members and new users to download the app, create accounts, and engage with the platform.

Campaign Results (within the first 3 weeks)

  • 5,700+ app downloads

  • 3,200+ new rewards accounts

PROJECT
NEW Oaklawn Rewards App
Marketing

TASK & RESULTS
Created for Oaklawn's exclusive President tier rewards members, this custom hand cut invitation promoted a private boot fitting experience. This work needed to communicate the elevated nature of the event while appealing to a VIP audience accustomed to premium experiences and personalized service.

PROJECT
Exclusive Rewards Boot Fitting
Specialty Invitation

TASK & RESULTS
Throughout my time at Oaklawn, I have had the opportunity to develop merchandise and promotional products that extend the brand beyond traditional marketing channels and into tangible guest experiences. These projects range from branded apparel and commemorative items to special event merchandise and collaborative collections created for both racing fans and casino guests.

Several projects involved partnerships with nationally recognized brands and organizations, including collaborations with Barstool Sports, requiring thoughtful integration of multiple brand identities while maintaining the integrity of the Oaklawn brand.

PROJECTS
Oaklawn Gift Shops
Custom Merchandise

PROJECT
Illustrated Property Map

TASK & RESULTS
As part of Oaklawn’s ongoing efforts to enhance the guest experience, I developed a fully illustrated property map designed to help visitors navigate the expansive grounds in a clear, engaging, and visually cohesive way. The goal was to create a functional piece of way-finding that reflects the personality, and atmosphere of the Oaklawn brand.

PROJECT
Marketing Executive Slideshow

TASK & RESULTS
I was tasked to compile a Powerpoint slideshow for our Marketing VP to present at our annual company Town Hall. This was used as the backdrop to inform executives and staff of what we had accomplished and what was coming next.

E-MAIL Marketing